Free SCORE Workshop: Pay-Per-Click

Description

In this advanced Internet marketing program, you will learn how to create a pay-per-click (PPC) search engine marketing program to drive your business.

This information-packed session will answer the following questions:
 

• PPC vs search engine optimization - what's the difference and what's best for me? 
• Does it make sense for me to do both?
• What are my PPC campaign setup options?  Which should I worry about most?
• What are the most common PPC pitfalls and how can I avoid them?